Every business owner has one goal in mind when it comes to their website, and that’s to get as much traffic as possible. Without traffic no one is buying their product or contacting them about the services they provide. No one responding to their strategically worded and appropriately placed CTAs. Without traffic, they might as well not even have a website on the internet.
That’s how important traffic is, and the best way to get that traffic is to increase the SEO ranking of a website.
One of the easiest ways for business owners to get loads of traffic to their website is to make sure it’s designed with SEO in mind. Here are three web design strategies to improve SEO.
Reduce the Load Time
How quickly a website loads is crucial, especially when it comes to mobile searches. In fact, just recently as of July 2018, Google stated that page speed would become a primary factor when it comes to mobile search results. One of the reasons speed matters when it comes to SEO is because when a page takes too long to load, the user loses patience and abandons the website.
So how fast is fast enough when it comes to load times? Even though Google aims for under half a second, a load time of 2 seconds should be the goal of every website, on desktop and mobile.
Create a Positive User Experience
Designing a website that is user-friendly will create a positive user experience. The better the user experience, the higher the search engine ranking. But how exactly does a search engine know whether or not the user is having a positive experience?
More often than not, when a person is enjoying their web experience, they are spending more time on the website, plus they are clicking on more of the links, sharing the website with others, and coming back to the site again.
Make a Good First Impression
Every website needs to make a good first impression. When it doesn’t, it usually has something to do with the design of the website. In fact, 94% of first impressions are design related. When the first impression isn’t good, a user will most likely leave the website within 3 seconds.
In order to make the best first impression, avoid making certain design mistakes, such as limiting the number of pop ups, using readable text, and making the layout nice and clean.
