There are many different ways to stand out as a brand. One of the best in today’s cluttered digital world is through custom mailer boxes.
These mailer boxes are essentially a smaller version of corrugated cardboard and are designed to ensure each item in the boxes is well looked after and protected. In addition, the boxes are done in a way that lets them be delivered as-is, and there is no extra packaging required.
Many brands love this option when sending out their products because it allows for more personalization and creates a “wow” factor.
The additional benefits include that the mailboxes are often lightweight and do not take too much storage space. They also offer a secure, budget-friendly way to send out a box that is bound to make an impression. There is also versatility and customization with mailer boxes. Finally, they are extremely environmentally friendly.
When it comes to creatively using custom mailer boxes to make a great impression on your recipients, there is a lot you can do. That is why we have rounded up the top ways to master this—with insight shared by the experts who have nailed down their mailer box strategies.
1. Target Specific Audiences
Mailer boxes allow you to use a specific style or a concept to strike a chord with your consumers. This can be done through color selection, packaging materials, and even address labels.
For example, if you are a bakery and want to send out a sample of gluten-free muffins to raise your brand’s awareness, you can use the box to ensure that it is communicated that the muffins are, in fact, gluten-free. This will allow you to even potentially capture the attention of those who have gluten intolerance and attract new customers.
Without the box and the clearly defined label that it is gluten-free, this new potential audience may have never even known about the specifics of your product and why it is so special.
2. Maximize the Opportunity for Design
The design of the box matters. It is the first impression for the recipient and the best way to get your brand identity out there. The box’s design for a mailer can be personalized and designed in a way that aligns with the brand identity.
In general, you will want to ensure that the design is a good design that fits the product inside and your overall brand reputation. This is because Mailer boxes can directly impact overall sales these days. In addition, if you make your mailer box attractive enough that influencers post a photo of it on social media, other people may be drawn to make the same order so they, too, can get the same mailer box delivered to them.
3 Use it As an Advertisement
Similar to what we were saying about the gluten-free muffin example, custom mailer boxes are perfect for using a brand advertisement. It is perhaps one of the most significant benefits of these boxes.
You have the space to create a vivid design, essentially a billboard on a mailer box. Take this opportunity to promote your social media channels or promote a new product. You will have the sole attention of the recipient when they are opening the box, so why not maximize the chance to get your intended message across the line.
A great way to do this is by using colors that align with the nature of human psychology. You will want to use colors that attract people and ensure that the fonts you select support the overall goal.
4. Send Out Additional Sample Products
Since you can easily design the interior layout of the mailer box to be however you want, you can take the chance to include sample products in addition to whatever the order may be. This allows you to assemble the interior to ensure your sample product will get seen—more so than it ever would in a store.
Sending out samples in mailer boxes allows you the time and space to tell the story behind it and do a real pitch for it. Marketers worldwide love this tactic, and why not take advantage of a free promotional opportunity whenever you can?
Conclusion
These four ways to use a mailer box are just the beginning. Mailer boxes can support you and your brand objectives in numerous ways. So, how will you use mailer boxes to achieve your goals?
