If you’ve been in the business world, own your own business, or are part of a business team, you’re likely familiar with the importance of data. Data and analytics are two of the most popular careers for business majors and for good reason. Data can understand how your business is doing, and analytics can help you understand what you should do about it.
For instance, these can help you understand and predict consumer trends and behaviors, understand market trends and prepare for the future, determine your income, and improve your company’s ability to make executive decisions based on the data collected.
This guide breaks down the basics of data warehouse collection and activation so you can make the most out of your business data and decisions. Read on to learn more.
What is a Data Warehouse?
Before you can understand the importance of data warehouse activation, it’s vital to understand what it is and why it’s essential.
To put it simply, a data warehouse is a warehouse for the data your teams collect. So whether you’re getting data from platforms like Oracle, Marketo, Salesforce, Zendesk, Gainsight, NETSUITE, or more, your data warehouse is a place where all of this is stored.
The benefits of having a data warehouse are many. For instance, the data warehouse is the only place all of your teams can access accurate, valid information. Collecting data is easy, but relaying data to the different parts of your team accurately isn’t. When it comes to transferring and accessing customer data, having a data warehouse is essential.
Most companies have their data warehouses where they store information! However, learning to sync all of your data to the same place is essential for relaying data from the collection team to your marketing, sales, and customer teams. For this reason, it’s necessary to have the right tools that can sync up your data to one data hub to act as the single source of accurate data across your business.
What is Data Warehouse Activation?
While data, analytics, and collecting data in a warehouse are essential, they are meaningless unless you take action. This is where data warehouse activation comes into play. Data warehouse activation is the single most important step in operational analytics. Here’s why! Even if your company spends hundreds of thousands on data collection and organization, you’re wasting your time if you don’t put this data to use.
How to Take Action
Taking action on the data stored in your data hub or warehouse relies on operational analytics, analytical data, and having the correct type of data warehouse available. Let’s break these down.
Operational Analytics and Analytical Data
Operational analytics, in short, is taking the data you collect and turning it into action. This is a vital last step for your business to take when collecting data as data warehouse activation relies on it.
Analytical data is essential as it’s the key to unlocking operational analytics. Analytics data is the big picture of how your company is performing. It shows your business health and helps your team make executive decisions about what to do next. Without this information, you wouldn’t be able to take action and perform operational analytics. These two go hand in hand!
Syncing your Data Warehouse
Having the right data warehouse relies on how well you’re able to sync data in one place and organize it, even from opposite ends of your business. For instance, the data you collect from sales will be different from what you order from employee data. Syncing different categories of data in one place is helpful, but it’s not always easy.
This is where our syncing tools come in handy. Using data integration tools to sync data from multiple sources is key to smooth data warehouse activation. Once the data is synced and organized, it’s sent back out to the business teams that can act on it, leading to successful data activation!
Optimize Your Data Warehouse Today
Finding the right tools to collect, store, and organize your data is accessible with our tools! With maximum security, efficient syncing abilities, and easy-to-understand and use software, you’ll be able to master data warehouse activation and get your business running better than ever. Learn more today.
