Introduction
AR, or augmented reality, is a technology that allows users to superimpose computer-generated images onto their view of the real world. AR has been used in a variety of gaming and entertainment applications, but is also being explored for its potential use in education, training, and even medicine.
One of the key benefits of AR is its ability to improve the user experience by making it more immersive and interactive. For example, in a game like Pokemon Go, players are able to see virtual creatures in the real world through their phone’s camera. This makes the game more exciting and engaging than if it were just played on a screen.
Similarly, AR can be used to create more immersive educational experiences. Students can use AR to visualize concepts that are difficult to understand from two-dimensional textbook illustrations.
More About: Augmented Reality: the next big thing in tech?
Companies are eager to discover innovative ways to utilize augmented reality technology (AR). The Industry will grow if it offers end-users an engaging, unique experience over the forecast period. AR technology is being used more frequently in smartphones and smart glasses to drive Industry growth.
AR-based apps can be used by companies to automate manufacturing, assembly, and analysis tasks. The growing demand for remote assistance, collaboration, and optimization in workflow management and optimization industries will drive this Industry.
Augmented reality offers interactive experiences through multiple sensory modalities including visual, auditory, and haptic. Many areas of technology are used, including entertainment, training, and education, as well as scientific research. Many industries, such as manufacturing, logistics, healthcare, and logistics, are now looking to adopt this technology for training, maintenance, assistance monitoring, support, and monitoring.
The industry growth will be rapid due to increased smartphone adoption and integration with apps. Industry players will likely increase their collaboration with 5G providers in order to lower latency. This will fuel Industry growth. Qualcomm announced in February 2021 it would partner with Bharti Airtel to demonstrate 5G and reduce latency.
Immersive technology is gaining popularity in healthcare. It creates a virtual and realistic environment that aids in tasks. They are more popular because of the following:
Their accessibility, affordability, as well as affordability, are all important. Complex surgeries were difficult before the internet. AR technology provides surgeons with real-time alerts so that there are fewer risks of complications. Hololens, an AR device that aids coronavirus victims, was adopted by hospitals all over the world in 2020. Interactive and engaging medical learning experiences can be created with this technology. The learning app Holo Eye Anatomy, for example, was created by LV Prasad Eye Institute. This app shows medical students how to use Microsoft ARHoloLens for eye anatomy. This will help drive Industry growth. Royal Philips and Microsoft Corporation have teamed up to create an augmented reality concept for image-guided, invasive surgery. This will be done using Philip’s Azurion, Microsoft HoloLens2
Technology users can be affected by excessive smartphone use. Stanford University research shows that people react the same way to immersive environments as they do to physical environments. This could have a negative impact on their behavior and psychology. Some people may experience severe post-traumatic stress disorder as a result of the study. These devices could also lead to loneliness and depression, as they reduce the ability of people to communicate. AR misuse is increasing concerns that could hinder the Industry growth.
Trends
Hardware Shows Higher Growth
AR technology is unique because it can be used without the need for external devices. Hardware-wise, the early forms of AI (heads-up displays) encouraged companies to explore tools that enable augmented reality (AR). AR allows consumers to interact with each other by overlaying digital information onto physical environments.
Most companies, such as Daqri, Meta, ODG, and Vuzix, use AR headsets to deliver enterprise-oriented apps.
Hardware is dependent on it so accurate measurements will lead to hardware changes. A camera with high resolution will be used to accurately estimate in 3D space. This combination can be made with a variety of IR sensors or IMUs. These technologies will be integrated into new chips by semiconductor companies that provide accurate AR frameworks.
Latest Development
Epson America, Inc., which is a division of Japan’s Seiko Epson Corporation, joined 3D HoloGroup US, an AR system architecture and integration company, in order to sell Epson AR glasses starting in March 2020.
To accelerate the development of AR enterprise applications, PTC purchased TWNKLS Netherlands (Netherlands), in June 2019.
Microsoft’s second-generation HoloLens was released in May 2019. HoloLens 2 includes Unity Pro, Azure credits, and the Unity PiXYZCAD plugin. HoloLens 2 will now be compatible with Unreal Engine 4. Customers will be able to have a more realistic experience.
