Preface:
Internet Protocol Television (IPTV) is a new way of watching television that has become increasingly popular over the last decade. It allows users to stream live TV, on-demand content, and videos from around the world directly to their televisions or computers. IPTV is revolutionizing how viewers watch television and media, making it easier than ever before to access a vast array of different channels and programs. With its convenience, affordability, and large selection of channels and videos available for viewing, IPTV has quickly become one of the most sought after forms of entertainment today.
The market for internet protocol TV is expected to reach USD 67.7 billion by 2032. This compound annual growth rate (CAGR) will increase by 8.1% over the forecast period.
The rising popularity of online content and ongoing price drops on bundle packages will increase subscribers. The unique characteristics of IPTV, such as flexible deployment, interoperable interface and personalization, offer huge market opportunities. Because multiple users can deploy the same program via a single broadcast network, it is more user-friendly and functional.
To learn more: The Future of Television: IPTV Gains Traction
Triple-play bundles are offered by service providers that offer voice, data and video services in one subscription. This has enabled them to attract large amounts of customers. Service providers spend heavily on triple-play bundled service and large sums in their delivery infrastructure. Service providers MatrixStream Technologies, Inc., and AT&T, Inc. review customer needs to offer customized solutions that allow them to expand their subscriber base.
There are many opportunities for industry growth, as well as the transition from traditional broadcasting protocols to broadband internet protocol. The internet allows providers to distribute content faster and more easily, which is driving the gradual adoption of IPTV. There is a rising demand for integrated services from telecom operators that come with internet packages. Telecom companies are increasingly leveraging IPTV technology to become Complementary Digital Services Providers.
Cloud technology integration can help the industry grow. Cloud technology can be used for statistical multiplexing. This is possible thanks to network virtualization features. Cloud technology can be used by service providers to deliver content which allows them lower storage and distribution expenses. This helps reduce costs and generate profit.
Driving Factors
Internet Protocol TV, or IPTV (internet protocol TV), is a highly-demanded service that has experienced a significant rise in popularity. These include high-definition HD and video-on-the-market. Smart TV adoption has increased as a result. In 2018, 54% spent more than USD11 per day on streaming services. In 2019, only 44% of stream service users spent more than USD11 per day. Video-on-demand is becoming more important, so internet protocol television (IPTV)will likely grow. To increase their market share, Internet Protocol Television providers have expanded their HD offerings. All three IPTV service providers AT&T and Verizon are competing to increase their customer base. Therefore, these elements are expected to drive the development of the global Internet Protocol Television(IPTV)Market during the forecast period.
Suggested Reading: Explore the Boom of Direct-to-Home (DTH) Satellite Television Services Market
Restraining Factors
IPTV’s growth is limited by its high content availability and strict regulatory standards. This means that satellite and cable providers must retransmit local broadcast signals. This will likely slow down growth in the IPTV market.
Key Trends
Market Growth is being driven by demand for high-definition channel sales and video On-Demand.
Due to the growing global economy, disposable income is on the rise in developing countries. It has also led to an increase in the standard of living, especially in developing countries.
These factors have led television service customers to expect a better user experience, both in terms of quality and on the go television experience. Cisco reported that the trend towards video content is evident in internet content. In 2017, the average household used 190 GB data in the United States, and video content accounted for 95% of all data. Live streaming has made internet penetration more widespread.
At the end of 2018, 57% had reached internet penetration. North America is the largest country with 95% internet penetration, followed by Europe and Asia-Pacific. These two regions have internet users of approximately 1,300,000,000.
The internet protocol TV market has grown due to consumers’ desire for high-quality, affordable television and internet data.
DEVELOPMENTS IN KEY INDUSTRY
- September 2021: Orange S.A. launched its new satellite TV service. The current portfolio includes IPTV and Online TV services.
- August 2021 – CommScope has entered into a partnership agreement with Orange Slovensko, provider of fiber connections. CommScope has partnered with CommScope to provide its new set-top for the next generation IP connected UHD 4K Digital. Subscribers will be provided with video decoders as well as Orange Slovensko.
