In an age where the Alpha male devices and gadgetry are all the rage, companies like Fitbit Inc (NYSE:FIT) cannot lag behind in offering exclusive gadgetry for women buyers.
Though there are technical aspects such as clunkiness in the current range of fitness trackers that ask of refined styling, the time for exclusive women-only gadgetry is now, recognize brands and marketers.
Alta
Marketing spin for women buyers essentially emphasize fashion, and Fitbit Inc(NYSE:FIT) latest for-women Alta model does that with finesse. The slim design FitBit Alta is a $129.95 fitness tracker for thinner wrists of women.
Alta has colored displays which are tap-sensitive. This differentiates it to the smartphone ‘touch display’ and allows owners to switch their bands for different styles. The device is styled to be worn like jewellery and hugs the wrists.
This makes Alta the most fashionable tracker in the line-up to date.
These colored-bands are in not-so subtle plastic and come in three-colors for $129.95 price tag. Plum, Black or Blue bands are part of the price tag, but other color bands priced $29.95 are also available.
Style statements
Fitbit Inc (NYSE:FIT) has attempted to add fashion elements to its Alta to essentially allow users to use it on all occasions.
Fitbit is used by most for tracking the number of steps, and other regular cardio-vascular activities, which requires the constant use of the tracking belt.
Thus Alta is also available in leather bands priced $59.95, and stainless steel bands for $99.95 doubling the fitness tracker into a wristwatch.
Alta is also designed to specifically achieve ‘fitness goals.’ Thus users would not be distracted by Tweets and similar notifications as on smartwatches. But it will include important requirements of text alerts, incoming calls as well as calendar updates.
Fitbit Inc (NYSE:FIT) is appealing and is designed for casual fitness users. It is expected to soon have other fashionable aspects as the company works with accessories designer Tory Burch.
