We are in a period of change both in the way people use music and how music is being made. Today artists are currently tackling the challenges born from Covid-19 limitations and reacting to the past decade of declining music venues.
The way music was produced and delivered to the consumer yesterday no longer applies today, so being flexible and open-minded is essential. Music production is being streamlined with technology, and music marketing has a 100% focus on online promotion due to lockdown scenes.
Changing Trends in Music Production
Effects of COVID on Music in 2021
Each year, producers have more support to take the edge of far more opportunities to get their music heard by the audience who will unconditionally love it, but in 2021 all scenes were different from the past. Artists suffered a lack of live performances due to closing venues. They had not fully adopted social media as a way to connect with fans. There was no commitment to building a reliable online music brand.
Artists Adopt Streaming Platforms
Whether it’s changing through songs on the iTunes playlist, exploring new beats on Spotify, or tuning into Instagram Live to view their favorite musicians’ perform—music plays a notable role in our lives. Among the Coronavirus pandemic, fans of music are shifting to their favorite artists as a form of escapism and release to help them face these difficult times.
Many artists are using different platforms like Instagram Live and YouTube to organize small concerts. In this situation, viewers have front-row seats to their chosen artists as they entertain fans who are comfortable at home. This experience is easier than going to a physical concert as it is without any pressure. One more advantage is that artists can speak directly to fans, answer their questions, and take song requests from their fans. Moreover, there are no more issues like buying tickets, venue, hotels, advertisement rents, etc.
Many people switch to podcasts in 2021. Streaming companies witness it as a gateway to raise interest without the enormous licensing fees, and everyone from celebrities to ordinary people who own a single USB microphone can start their show. The only problem is that podcasting is arduous work and the rewards apply only to the blessed 1% of people, and the listening public hardly has so many hours in the day. 2021 sees many podcasters falling by the wayside, especially as a bit of normality returns to their everyday lives due to isolation and lockdown.
Loud and Fast Music
Nowadays peoples, especially youngsters, prefer loud and fast music but on the other hand, producers are very disinterested in loudness. So if someone produces a thunderous song and another producer creates a moderately loud song, YouTube or Spotify will most probably play them at the same volume, denying any advantage to heavy limiting. Songwriting has also changed. Before the pandemic, there were many writers for a single song. The pandemic has caused songwriters and producers to do less collaboration, meaning fewer writers on a song and returning to more traditional song forms.
Conclusion:
New technologies are continually appearing in the music industry, and they’re working to give producers and entrepreneur’s like Mark Gillespie more authority than ever before. Due to COVID, many things have changed in music production today, but this audience is much satisfied with these changes.
