Creating the perfect ad campaign for your new product or service can be hard work, but you can draw in tons of new potential customers with the ideal eye-catching ad. To make the best buzz-worthy ad, you should follow these steps.
Research, Research, Research!
To create an advertisement, you have to know your audience. Before you start crafting anything, even copy, you should do as much research as possible on your audience. Find out what they like, what they don’t like, what age range and gender they are, and more. You can find most of this information in your analytics section on most social media applications if you’ve posted ads before.
Your analytics section will show you what demographics have looked at, clicked on, or purchased because of your advertisements in the past. If your new ad is something completely different, you’ll want to do further research on demographics. Look at other similar companies and see what they posted and who responded well to it.
It’s also essential to think from the user’s point of view. Think about what you would want to hear if someone were selling you the product or service you’re offering.
Branded Hashtags
Using branded hashtags is a great way to get the word out about your product. Use a hashtag that people will want to interact with, and get them to use it on their posts. A great way to get the community to use your hashtag is to hold a contest. Make sure that submissions use the branded hashtag that you’ve created. That way, more people will see it and be curious as to what it’s about, driving traffic to your page.
Branded hashtags are also a great way to get the community involved. For example, Oreo released a campaign before Halloween with the hashtag #OreoHorrorStories, encouraging people to share their horror stories with the same hashtag.
Produce Videos
While images and graphics are great, producing a video for your ad campaign can amp it up to a hundred. If you have a great concept and the budget to make it happen, go for it—even small budget advertisements are known to do incredibly well. One Dollar Shave Club video was shot for under 5,000 dollars but brought over 12,000 orders in the 48 hours after the ad went live.
Team Up With Influencers
If you’ve been on Instagram or Tik Tok lately, you probably know that influencers are the key to getting your product noticed. Hiring an influencer with a large platform is a great way to get your product out there. They’ll promote your product to their audience, driving traffic to you. In combination with eye-catching buzz-worthy ads, orders will pile up.
People naturally listen to celebrities, even internet celebrities. If someone tells their fans, they should use a particular product. Their fans will listen. When collaborating with an influencer, make sure to choose someone who reflects your brand’s core message.
Hire an Ad Agency
Even better, consider hiring an advertising agency to produce your ads for you. VisCap Media creative ads are a great option to consider. They’re known for creating visually captivating content for their clients and will build you the perfect package for your business. Or use this handy guide to find a local agency.
Using proven ad styles and data, VisCap will create advertisements that fit your business perfectly, keeping in mind your customer’s demographic and your business’s styles and tastes.
Hiring an advertising agency will allow you to focus on what you’re good at, selling and creating products, while an experienced team does what they’re good at—advertising. With you concentrate on your business and an ad agency focusing on your ads, you’re bound to get the best turnout for your buck.
