Your services may be boring, but your social media can still reflect other interesting aspects of your company.
Social media presents you with many opportunities to keep your audience riveted and get them to share your content. Stand out among your competitors and let your customers know how your “boring” products or services make a difference in their lives.
In the words of Eleanor Roosevelt “Never be bored, and you will never be boring.”
Look around you. Surely within your company, there are a lot of interesting things that surround you which can be used to intrigue your audience. Your services may be boring, but around you, people are making some substantial contributions to the business and your community.
Here’s how you can promote these on social media:
1. Place your employees and culture in the spotlight
Your employees are an important part of your business. They are the best representatives of your business culture. Share the fun of working together as a team with pictures and stories of happenings and outings. The more your audience learns about your team the more this increases their loyalty.
2. Add a bit of fun to everything
Don’t assume that your audience is only interested in blogs with topics about your business. Be unpredictable and find other content topics to intrigue your target market with. Also, use blogs to make business announcements, or make accomplishments known.
Think about creating a social media campaign that also incorporates some fun. One great example is the revival of the Old Spice campaign. The commercials had nothing to do with the almost obsolete shaving lotion, but its commercials brought it back. They are funny and have nothing to do with the product. They even use their Twitter account to promote their product with funny tweets.
Be professional but approachable with your audiences and adopt a tone with personality.
3. Share with your audience
Sharing is a wonderful way to reach audiences. Follow experts and share their posts, you never know, they may become your follower, and then their followers may also re-share some of your posts. This leads to potential customers because your business gets noticed and earns credibility.
Most customers interested in a service or product start by reading the reviews. Share a review of your products where they are easy for customers to see.
Also, remember to thank your audience. According to Hootsuite, “It’s just so simple. But we forget and neglect.” This is one of the best ways to share and show your gratitude.
4. Engage your audience and communicate
Don’t only talk about your business, build relationships with your audience by engaging them in a conversation.
You can also promote your business by making one or many customers the hero of your social media campaigns.
Social media for the most boring businesses can become more interesting if you host a Q & A or run a poll. These are both great ways to engage your audience, communicate with them, and they offer an opportunity to add some fun.
5. Community involvement is a winner
Keep an eye on local events and create social media posts accordingly. Community awareness and involvement creates discussions with followers and allows you to make connections with other businesses.
