According to HTF Market Intelligence, the Global Instant Protein Drink Market market to witness a CAGR of 6.15% during forecast period of 2023-2028. Global Instant Protein Drink Market Breakdown by Application (Sports Nutrition, Weight Management, Others) by Type (Whey Protein, Soy Protein, Casein Protein, Others) by Flavor (Chocolate, Vanilla, Strawberry, Others) by Packaging (Cans, Bottles, Sachets, Others) by Sales Channel (Online, Offline) and by Geography (North America, South America, Europe, Asia Pacific, MEA). The Instant Protein Drink Market market size is estimated to increase by USD 6.4 Billion at a CAGR of 6.1% from 2023 to 2028. The report includes historic market data from 2017 to 2022E. Currently, market value is pegged at USD 8.9 Billion.
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Instant protein drink refers to a type of nutritional supplement in a liquid form that contains high levels of protein and other essential nutrients. These drinks are generally consumed by athletes, bodybuilders, and fitness enthusiasts to build muscle mass and improve physical performance. Instant protein drinks are available in various flavors and are often marketed as a convenient and effective way to meet daily protein requirements.
Instant Protein Drink Market market – Key Segment Analysis
The market share growth by the Sports Nutrition segment will be significant during the forecast period. The segment is driven by the Increasing awareness about the benefits of protein supplements.
Growing health and fitness industry.
Busy lifestyle and convenience factor..
Instant Protein Drink Market market – Competition Analysis
The global Instant Protein Drink Market market is seeing several joint ventures to intensify the capability of manufacturers and/or companies to establish geographic footprints to new territory. The vendors are accelerating M&A strategies to expand their geographical reach, which is shaping the market toward new growth cycle. The list of players that are profiled in the study are Abbott Laboratories (United States), Amway (United States), Arla Foods amba (Denmark), Glanbia plc (Ireland), General Nutrition Centers, Inc. (GNC) (United States), Herbalife Nutrition Ltd. (United States), Hormel Foods Corporation (United States), Kellogg Company (United States), Kraft Heinz Company (United States), Nestlé S.A. (Switzerland), PepsiCo, Inc. (United States).
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Instant Protein Drink Market
Market Drivers
• Increasing awareness about the benefits of protein supplements.
• Growing health and fitness industry.
• Busy lifestyle and convenience factor.
Market Trend
• Growing demand for plant-based protein drinks.
• Increasing preference for ready-to-drink protein shakes.
• Rising popularity of fitness and health lifestyles.
Market Opportunities
• Growing demand from emerging markets.
• Increasing demand for organic and natural protein drinks.
• Development of innovative flavors and ingredients.
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FIVE FORCES & PESTLE ANALYSIS:
In order to better understand market conditions five forces analysis is conducted that includes the Bargaining power of buyers, Bargaining power of suppliers, Threat of new entrants, Threat of substitutes, and Threat of rivalry.
• Political (Political policy and stability as well as trade, fiscal, and taxation policies)
• Economical (Interest rates, employment or unemployment rates, raw material costs, and foreign exchange rates)
• Social (Changing family demographics, education levels, cultural trends, attitude changes, and changes in lifestyles)
• Technological (Changes in digital or mobile technology, automation, research, and development)
• Legal (Employment legislation, consumer law, health, and safety, international as well as trade regulation and restrictions)
• Environmental (Climate, recycling procedures, carbon footprint, waste disposal, and sustainability)
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