According to a survey of 2000 Brits, nearly a third of the Great British public are interested in investing in cryptocurrency. However, it seems they are too confused by the crypto world to take the plunge
The nationally representative survey of 2,000 Brits, commissioned by money app Ziglu and conducted by OnePoll, revealed that (31%) of Brits are curious about investing in crypto, but 62% haven’t invested because of a lack of understanding in the market.
Of those surveyed, 43% said they do not know of a safe way to purchase crypto but 64% would invest if they had a better understanding of cryptocurrencies. A further 36% would invest if mainstream financial institutions start offering crypto to everyday folk.
Crypto Gaining Legitimacy
Despite the fact that there is a clear confusion about how cryptocurrency works, the survey shows there is definite interest in the crypto world and that cryptocurrency is gaining legitimacy in the eyes of the public.
Mark Hipperson, Founder and CEO of Ziglu, said:
“Our survey highlights the importance of financial inclusion, and that is why we will continue to spread the word not just about how crypto works but also how easy and safe it can be now to buy and sell.”
When asked how they would invest £100, 30% of those surveyed said cryptocurrency, 19% said real estate and 31% chose the traditional inflation-busting investment, gold.
Interestingly, men (53%) primarily purchased crypto to make money on it, whilst women (45%) had a positive view of crypto and would consider purchasing.
Geographically, cryptocurrency is most popular in London, where 30% of those surveyed have already purchased crypto. The world of digital currency is least popular in Wales where just 9% have invested in it.
