It is fantastic to have a business you built and are passionate about. But once your ideal company is set up, you must make potential customers aware of it through advertising and marketing. You need digital marketing to open up your business to online onlookers. You can approach this by either doing it all by yourself or hiring an agency to implement exactly what you need.
Are you honestly equipped to embark on digital advertising as a loner, or should you get experienced professionals on the job? Let’s dive into the pros and cons of using a digital advertising agency.
Extra Assurance
Pros: When you put time and money into digital advertising, you want to ensure that your effort will be executed appropriately. Digital advertising agencies are suited for businesses that may be looking for a more structured service provider with a team behind them. They can offer assurance of uninterrupted service and a track record in the industry that can prove their expertise and offer positive testimonies.
Cons: The drawback when comparing digital advertising agencies to freelancers or individual counterparts is that they may have more clients, and it might be harder to communicate with a larger advertising firm. But the same could be said for an individual freelancer. Therefore it comes down to building a good rapport with whoever you decide to hire.
Quality Digital Advertising
Pros: With an entire team of creative professionals at your disposal who have the training and experience to provide quality marketing materials and systems to adhere to internal quality control.
Cons: A digital advertising agency is a separate entity and is not a direct part of your business; it may take quite a bit of back and forth communication to get the advertising vision to take place precisely as intended. The same could be said for hiring a freelancer to do the same job.
Cost of Service
Pros: It can be more cost-effective to bring on a digital advertising agency to handle your marketing campaigns than to hire an entire team with salaries or hourly wages that must be paid regularly. You can simply determine what you need for your digital advertising efforts and get an agency to bring that to life for you.
Cons: The reality of hiring a digital advertising agency over a freelancer is that the cost will be understandably higher and typically engaged for a determined period. Remember that this increased expense may be justified because of the agency’s ability to provide you with service accountability and continuity.
Proper Structure
Pros: When a digital advertising agency can enter the picture with their organized structure, they are more equipped to meet the requirements of larger companies or practices and understand what these bigger businesses may need to get their marketing ideas off the ground.
Cons: One problem with organizations that don’t have their marketing teams might see hiring a digital ad agency as a last result. But agencies should be seen as partners in promoting products and services, not an afterthought.
Extensive Workload
Pros: Having an agency involved in your marketing activities lets you know that no matter how much the workload increases, you will still have a team dedicated to getting it done.
Cons: Remember that your company won’t be the only client the digital advertising agency will be servicing.
Beneficial Results
Pros: When you hire a great digital marketing agency, you are getting a company driven by results that can be measured and quantified with analytics reports for clients to evaluate what has been achieved during their marketing campaigns.
Cons: One of the drawbacks of being a performance-based business is that it could affect the agency more than the client because the agency is incentivized to perform. It could cause them to put the speed of their success over the quality of their work to continue to be hired.
Increased Flexibility
Pros: If there happens to be a substantial amount of work that has to be finished in a short amount of time, it is easier to have an agency involved to bring in multiple hands to reach those desired goals faster.
Cons: Even though a digital advertising agency may be able to bring more employees on board for a project, it may also be less nimble when it comes to response time or deliverables because of having a bigger size and structure than a freelancer that has fewer people to check in with for approval.
