HTF Market Intelligence published a new research document of 150+pages on Proximity Marketing Market Insights, to 2030″ with self-explained Tables and charts in presentable format. In the Study you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market associated stakeholders. The growth of the Proximity Marketing market was mainly driven by the increasing R&D spending by leading and emerging player, however latest scenario and economic slowdown have changed complete market dynamics.
Some of the key players profiled in the study are Apple Inc. (United States), Google Inc. (United States), Microsoft Corporation (United States), Qualcomm Inc. (United States), Zebra Technologies Corporation (United States), Bluvision Inc. (United States), Estimote Inc. (United States), inMarket Media LLC (Italy), Proxama PLC (U.K.), ROXIMITY (United States), Shopkick Inc. (United States).
The Global Proximity Marketing market was valued at USD 65.36 Billion in 2024 and is expected to reach USD 288.81 Billion by 2030, growing at a CAGR of 28.3 % during 2024-2030.
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Definition: Proximity marketing refers to a marketing strategy that targets consumers based on their location, typically within a specific proximity to a business or event. This approach leverages various technologies to deliver personalized messages, offers, or advertisements to potential customers when they are near or within a certain distance of a physical location.
Market Trends:
Increasing demand in developing countries
Rise in demand of 4G technology boost the proximity marketing market
Market Drivers:
Stiff Competition Between the Business Intelligence Boost the Proximity Marketing Market.
Rapid Demand of Smartphones and Development of Analytical Tools Fuelled Up Market.
Market Opportunities:
Rise in Retail and E-Commerce Sector Leads to Grow the Proximity Marketing Market.
Upsurge Demand Due to Technological Advancements Such as Field Communication, GPS Geo Fencing and Others.
Fastest-Growing Region:
Asia-Pacific
Dominating Region:
North America
Market Leaders & Development Strategies:
In 2021, This Dutch start-up has introduced a product that will allow luxury retailers to offer rewards to customers at the moment of sale. The embedded NFC tags in the product packaging would make it easier to provide customers with prizes, discounts, invitations to exclusive events, and other incentives. At the Luxe Pack event in Monaco, the company initially debuted the proximity marketing service based on NFC.
The titled segments and sub-section of the market are illuminated below:
The Study Explore the Product Types of Proximity Marketing Market: Wi-Fi, BLE Beacon, Near Field Communication (NFC), GPS Geofencing, Others
Key Applications/end-users of Proximity Marketing Market: Retail & ECommerce, Healthcare, Infrastructural, Banking, Financial Services, and Insurance (BFSI), Other
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With this report you will learn:
· Who the leading players are in Proximity Marketing Market?
· What you should look for in a Proximity Marketing
· What trends are driving the Market
· About the changing market behaviour over time with strategic view point to examine competition
Also included in the study are profiles of 15 Proximity Marketing vendors, pricing charts, financial outlook, swot analysis, products specification &comparisons matrix with recommended steps for evaluating and determining latest product/service offering.
Who should get most benefit from this report insights?
· Anyone who are directly or indirectly involved in value chain cycle of this industry and needs to be up to speed on the key players and major trends in the market for Proximity Marketing
· Marketers and agencies doing their due diligence in selecting a Proximity Marketing for large and enterprise level organizations
· Analysts and vendors looking for current intelligence about this dynamic marketplace.
· Competition who would like to benchmark and correlate themselves with market position and standings in current scenario.
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Quick Snapshot and Extracts from TOC of Latest Edition
- Overview of Proximity Marketing Market
- Proximity MarketingSize (Sales Volume) Comparison by Type (2024-2030)
- Proximity Marketing Size (Consumption) and Market Share Comparison by Application (2024-2030)
- Proximity Marketing Size (Value) Comparison by Region (2024-2030)
- Proximity Marketing Sales, Revenue and Growth Rate (2024-2030)
- Proximity Marketing Competitive Situation and Current Scenario Analysis Strategic proposal for estimating sizing of core business segments Players/Suppliers High Performance Pigments Manufacturing Base Distribution, Sales Area, Product Type Analyse competitors, including all important parameters of Proximity Marketing
- Proximity Marketing Manufacturing Cost Analysis Latest innovative headway and supply chain pattern mapping of leading and merging industry players
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