There are many ways to make your brand stand out, and one of the most important ways of doing this in the digital age is through your website. In modern business, few things are more important than a good website. With the advancements that communication and technology have afforded the average consumer, a website has become the first impression for most customers checking out a new brand or business.
Even if a customer is going to visit a brick-and-mortar location, they got online and check out the website before physically visiting it.
A lot goes into making an excellent first impression and a lot goes into making that website stand out. One powerful way of driving traffic to your website is to work with ecommerce email marketing agency that can expertly pull in potential customers through intelligent email marketing.
Promotional campaigns can be spread through paid-for ads or even viral marketing using social media platforms like Instagram and TikTok. SEO is one of the most fundamental ways a business can improve the chances of people visiting its website and having an excellent first impression.
If you have been wondering about the fundamental basics of SEO, here is everything you need to know!
What Exactly is SEO?
SEO stands for Search Engine Optimization and is one of the best methods of optimizing a website’s Google ranking. A google rank refers to a website’s placement when it appears in a related search. Google has become the largest internet search tool on the planet and is used for almost every question humans have. It’s not uncommon to see millions of options populate a Google search results page, and this represents a considerable challenge for modern businesses.
Getting your website to be visible in a Google search results page is the difference between your brand not being noticed by potential customers and success. SEO is one of the best ways of doing this.
Paid Search vs Organic SEO
SEO itself is a very complicated and dynamic process that has a lot of technical factors that play into it. There are two significant types of Search Marketing, organic and paid. As its name implies, Paid Marketing relies on a certain fee to move a website up in the rankings, while organic does not rely on any kind of fee.
While organic doesn’t require a pay-to-feature system, it is also the most in-depth and complicated of the two. SEO content is typically composed of two elements – on-page and off-page content.
On-Page SEO
On-page refers to the actual content that populates a website. This is everything from the text on the homepage to the blogs and articles found under the resources tab. Everything here can be turned into SEO with the right keywords, anchor texts, and subject matter.
SEO, in general, is best thought of as written content that pertains specifically to a brand, its services, and information that its customers may want to know. The better SEO content that a website has, the more Google will value it.
Off-Page SEO
Off-page SEO refers to the more technical side of SEO that happens out of the website. These would be factors like link building with other third-party websites and features in trusted sites that are considered valuable. Off-page SEO can also work with platforms like social media or news outlets to help attract customers and improve Google’s ranking.
How Does SEO Work With Marketing?
The great part about organic SEO is that the SEO content that needs to be built out – i.e., the copy for the various pages of the website and the blogs and articles, can all be used in other forms of marketing. That’s because this content needs to be of use to the potential customers that may see this website in a Google search.
SEO can also work well with other marketing strategies like e-commerce email marketing agencies that can use created SEO content in their emails to help spread brand awareness. This could look like the eCommerce email agency creating a newsletter strategy that utilizes key articles and blogs built for the website’s SEO. Because all of this content points to why a customer should consider a particular brand for their good or service, it can all be used for marketing.
Conclusion
When a brand’s website is easily visible on a Google search result, the chances of acquiring increased foot traffic is significant. While the literal millions of results per search may seem intimidating, solid SEO can overcome this. By utilizing various marketing strategies like SEO and email marketing, in tandem with having a well-built, clear, concise website, a brand can market effectively to its target audience.
