If you’re a new or existing business owner, you probably spend a lot of time thinking about ways to keep your customers engaged, especially concerning website revisits. Getting a lot of traffic on your website is a must for online business owners. With all the information out there, it may seem incredibly overwhelming trying to figure out which is the best strategy. It can also be worrisome trying something new if you are new to creating new designs for engagement.
We’re here to help you navigate these strategies and let you in on the ones that work best. So check out the best method that will keep your customers consistently revisiting your website.
Texting Customers
Don’t think it a far-fetched idea to send your customers a text, especially an abandoned cart text. Since everyone uses their phones for every aspect of their life, you’re sure to get their attention right away if you send them a text, especially if it’s promotional or a reminder about their cart. In addition, it’s human nature for most people to check their text messages right away with how reliant most people are on it for communication, so you know once you send them a text, they are going to look at it right away.
In addition to how quick customers are to look at text messages, they also have the following added benefits:
- Interactive – with SMS marketing, you can link your website to your text messages so customers can click on it and be taken to your website immediately.
- Personalize it – including personal touches like the customer’s name or sending them special occasion promotions like for their birthday is another great way to get them heading to your website.
- Call-to-action links – using links that state things such as “click here” or “act now” is another way to text your customers and get them clicking their way back to your website
Texting your customers doesn’t have to come across and rude or annoying, especially if you know how to word it, keep it to the point, and make sure you include quick links to have them working their way back to your website. So now that you know texting can be used to your advantage let’s take a look at another digital space that customers spend a lot of time on.
Get on Social Media
If your business isn’t already on social media, you need to get on it ASAP. Social media is the most powerful tool you can have to get your customers clicking back to your website. Social media allows you to mix with your customers in a fun, creative, and interactive way. If you are new to using social media to up your website, check out the following ways you can start engaging with your followers to turn them into customers and vice versa:
- Hold contests – like, follow, share are all great ways to get your customers following your social media posts and get their followers to do the same, which will inevitably lead to more website traffic for you.
- Become an industry leader – the more visible you are on social media, the more likely you will be considered a prominent business in your industry, which means the website clicks will come flying in
- Creates and facilitates engagement – because social media allows instant communication through comment functionalities, this will enable you to interact with your customer, which will lead them to want to learn more about your business through your website.
Even though there are many different ways you can engage on social media, the bottom line is that any way you can get on your customer’s news feed, the better. Having online ads can only go so far before it can’t go any further. With social media marketing, you can get website traffic more consistently and with more visitors.
Newsletters
Consider creating a business newsletter to email out to your customer’s email list the next time you think about ways to get your marketing emails to lead back to your business’s website. When customers land on your website, be sure you already have a newsletter sign-up in place, whether it be a pop-up or push notification. Once you have your ongoing customer email list, you can then use it to send out newsletter emails with embedded links back to your website.
How you would like to create the newsletter is completely up to you, you can be as creative and as in-depth as you like. Typically, though, most newsletters focus on exciting new things happening with the business and coupons or information on new products and services. You want to make sure the newsletter is as engaging as possible and encourages your customers to visit your website to learn more.
Keep Your Customers Coming Back
Learning all the different tools and resources available to you will ensure that your customers will consistently be checking out your website. To recap, the following strategies are the best out there for keeping your customers click-happy on your website:
- Texting – it’s fast and one of the easiest ways to get your customers clicking back to your website.
- Social media – everyone is using it. You should be too for your business.
- Newsletters – keep your customers informed but also wanting to know more about your website.
