No matter if you work in travel tech or simply care about how technology is changing the tourism industry, here are a few trends you should keep an eye out for.
Augmented reality (AR) is one of the key technologies assisting travelers save on travel and make the most out of their experiences, revolutionizing how travelers research, book and navigate their trips. By pairing interactive ads with engaging information to maximize ROI on travel experience.
1. Artificial Intelligence (AI)
AI is a fast-evolving technology with immense potential to revolutionize travel. It can improve customer service, streamline booking processes and offer tailored recommendations.
Hoteliers, airlines and tourism businesses alike can use artificial intelligence (AI) to improve operations and increase revenues. According to Statista’s estimates, AI is estimated to generate $14.3 billion worth of revenues globally in travel and tourism by 2022.
For companies to take full advantage of AI, they must rethink their business strategies and processes – this means reprioritizing core strategies around data, analytics and decision-making as a priority.
2. Virtual Reality (VR)
Virtual Reality (VR) allows users to immerse themselves in an immersive digital world, where they can interact with objects and environments using various sensors.
Travel companies are turning to VR to give virtual tours of their hotels, helping travelers explore destinations from the comfort of home.
Travel industry can leverage this technology by giving travellers the ability to “try before they buy”. This feature is especially helpful for first timers who may be uncertain what awaits them when travelling abroad.
3. The Internet of Things (IoT)
IoT (Internet of Things) technology enables devices to connect to the internet and become smart, meaning they can collect and analyze data in real-time.
IoT technology holds enormous implications for the travel industry. Businesses can utilize IoT to increase operational efficiencies and enhance guest experiences while cutting operational expenses by automating tasks such as controlling room temperatures or lighting.
Tourism industry was one of the earliest adopters of IoT technology, using it to enhance travelers’ experiences and drive revenue growth. Yet there remain several issues to address for successful implementation of IoT in their operations.
4. Big Data
Big data refers to any mass of information so large and complex that it requires special tools for processing. It often remains unstructured and includes multiple forms of information.
Modern data storage capabilities have never been greater, due to social media and online applications.
Big data can play an essential role in the travel industry by helping organizations gain a better understanding of their customers, and provide personalized marketing campaigns tailored specifically to targeted audiences.
5. Cloud Computing
Cloud computing has become an invaluable technology in travel and tourism. It enables companies to store and analyze large volumes of data while cutting operational costs and improving efficiencies.
Travel optimisation also lowers environmental impact of travel by helping companies more accurately identify which resources must be utilised for specific tasks or experiences – thus minimising its effects on the environment.
Productivity and customer service can also be greatly enhanced through the use of cloud services, with their scalability and remote access capabilities enabling businesses to operate efficiently without the need for dedicated IT infrastructure.
6. Social Media
Social media plays an increasingly essential role in travel technology trends, both as an inspiration source and booking channel. Businesses can reach a broader audience via an engaging platform.
Social media may seem intimidating for travelers and travel companies alike, but it should be understood as an invaluable source of information and inspiration.
Mobile technology has revolutionized the travel industry. From shortening planning time and offering more personalization, to convenient cancellations and contactless payments – mobile is becoming an integral component of booking processes.
