Twitter Inc (NYSE:TWTR)’s success story has turned sour having failed to live up to expectations in taking over the social networking space. Departures of top executives compounded by declining investor confidence continue to dent the company’s sentiments on the Street. Amidst all the concerns one fundamental problem that continues to dent its growth prospects is the fact the service is seen to be too hard to use, more so by mainstream users.
Twitter’s Fundamental Problem
Worries about slow growth all but highlighted the tenure of the former executive Dick Costolo. Failure to make the network user friendly all but marked the end of the former executive tenure. Even for accustomed users, it can sometimes be confusing to know which feature is appropriate to use at a particular time
Very few users even after years of using the service understand the difference between a retweet and a quote or when it is appropriate to use each of them. For new users, it is always a challenge to know what counts when it comes to the famed 140-character limit on tweets or the difference between muting and blocking. It goes without saying that Twitter Inc (NYSE:TWTR’s main undoing is that it is too hard to use thus the stunted growth in the recent past.
Dorsey’s Biggest Task
The embattled social network has become a secret society that only the insiders have a clear idea of what to do, to unlock, and leverage its powers. If Twitter’s CEO, Jack Dorsey is to trigger any form of growth then this has to stop. Rebuilding the service in a clearer and accessible form is a must, if Dorsey is to succeed in attracting new users and keeping them engaged.
Dorsey has already acknowledged the fact that Twitter Inc (NYSE:TWTR) is a complicated service to many people. Making the service approachable than it has been over the years should be his main focus at the moment. To achieve the same, he will have to build better apps for accessing the service on mobile as well as leverage the powers of third party developers.
