Moisturizer is an essential skincare product for many people. It helps to lock in moisture, reduce dryness and can be beneficial for a range of skin types. However, it can often be difficult to know what type of moisturizer is best for you and your skin. This article will provide the reader with the necessary information about moisturizers so that they can make an informed decision when purchasing one. Additionally, this article will discuss the various benefits of using moisturizer on skin as well as tips on how to get the most out of a moisturizing routine.
Insight into the World Market:
The worldwide moisturizer market is growing rapidly and is expected to reach a valuation of USD 20.80 billion by the year 2026. Moisturizers are used on various areas of the body, including the face, hands, arms, and legs for hydration and skin health. This growth in demand for moisturizers has been driven by several factors such as increasing awareness of skin health and rising disposable incomes across different nations globally.
Most people use some kind of skincare products every day such as facial cleansers, toners, serums, eye creams or masks to keep their skin healthy. But among them all, moisturizer stands out as one that can be used on multiple parts of the body to provide needed hydration or nourishment.
Major players profiled in the report above include Loreal, Pantene, Nivea, Lancome, Avon, Dove, Dove, Estee Lauder, Head&Shoulder, Christian Dior, Chanel, Aveeno, Garnier, Schwarzkopf, Maybeline, Clarins, Shiseido, Clean&Clear, Neutrogena, and Nature.
Consumer preference for vegan and clean-label products will also drive innovation and market expansion. Consumers are increasingly concerned about where the ingredients in their skincare products are sourced and the impact on the environment, as such, the demand for clean labels and vegan raw materials for skin care products has increased dramatically among beauty product manufacturers.
People with busy lives are starting to adopt a more minimalistic, “back to basics” routine to reduce the number of products they use and save time on tedious skincare routines. The demand for multi-purpose products with all the necessary benefits for healthy skin is growing rapidly. Augustinus Bader (a U.K. manufacturer and supplier of skin care and personal-care products) launched a moisturizing product in 2021 which provides hydrating and conditioning benefits as well as stress-reducing benefits.
Suggested Reading: Lotion & Moisturizer Market Research Revenue | Valuation To Surge At Healthy CAGR Through 2031
The shift in consumer preference towards organic and therapeutic formulations has driven manufacturers to accelerate research and development activities to search for novel ingredients that can be attractive. Middle Eastern consumers are very interested in clean-label products with non-toxic ingredients and some brands incorporate ancient beauty traditions in their products and launch herb-infused products. Shiffa Beauty is a Dubai-based cosmetic brand that uses Middle Eastern traditions to make its products. It has been a top seller in Sephora’s stores.
According to global consumers, they expect to increase online engagement and spending. Digital channels will be a priority for the beauty industry to attract and convert new and existing customers as online shopping is a great option for those who want convenience but are price-conscious. Online platforms allow consumers to access many product options at a reduced price which encourages consumers to buy online and purchase products quickly and easily.
The Market is thriving because of the increased spending on beauty products
A growing awareness of one’s skin and health, combined with increased purchasing power, drives the demand for moisturizing skin care products, especially as a busy lifestyle and a constantly polluted environment hurt skin health. Global market growth prospects look promising due to improving economic conditions, the rising elderly population, and the increasing demand for moisturizing products. As more people are aware of the importance of individual health and appearance in developing countries, consumers from rural areas have adopted urban lifestyles. This has led to increased demand for branded products and a shift in consumer behavior away from home remedies.
Growing Consumer Interest supports the Market Growth of Millennials in Skincare Products
The trend for looking good and grooming is growing worldwide, with women at the center of the cosmetics business. Cosmetics are available to all ages, and they can be used as body lotions for babies or teenagers and anti-aging products for older skin types. The new glamor business is increasing the demand for makeup products by millennials, who are more conscious of their appearance than ever and are willing to change it. Social media has a strong influence on Gen Z as well as millennials. They offer attractive product promotions, which showcase newer trends. The market will grow if there is a broad range of products from manufacturers, with varying product forms, such as creams, gels, and lotions suitable for each individual’s skin.
Stringent Regulations & Negative Effects Synthetic Beauty Ingredients
The moisturizer market will slow down due to the strict regulations of permitted ingredients by different authorities across the globe. Cosmetics formulas often combine synthetic and natural ingredients like phthalates and sulfates. Products will face a decrease in demand due to increasing awareness of the negative health effects and toxic effects of certain elements. Allergies can sometimes be caused by fragrances, coloring pigments, preservatives, and other additives to products to improve their quality, however, this is dependent on the skin type.
