Product analytics is the gathering of information, analysis of that information, and the visualization of that information in ways that make it easier to understand. Using graphs and other helpful visual tools that take raw data and transform it into useful, informative, and easily understandable teaching tools, analytics can benefit and illuminate trends in sales or other aspects of how products affect the world.
In more basic terms, product analytics dumb down hard to understand sales or other aspects of a product that will benefit those who need to find ways to improve upon sales. They are a priceless tool to manufacturers, salespeople, and anyone else who finds nuances in the sales of products to be a commerce tool.
What Can Analytics Do For Your Website?
As analytic companies become increasingly lucrative in e-commerce, the price for these services has skyrocketed. If you are looking for the benefits of concise analytics for your startup at an entry-level cost, Kissmetrics might be the analytics engine you need.
SaaS (software as a service), or “on-demand software,” is significantly benefited by up-to-date and concise analytics. As more and more startups focus on cloud-based software sold and distributed exclusively online, the market for these products becomes more competitive. The edge that analytics can give SaaS products’ proprietors is essential for improving sales numbers keeping an advantage over a host of competing companies.
More traditional product models can also use up-to-date and exhaustive analytics to understand their customers’ needs better and wants. Just how hard to gauge aspects of their advertising and product specs can be tweaked to drive sales up and increase profits.
What About Google Analytics?
Google Analytics is probably the most well-known of the analytics products out there. There is an easy way to explain the difference between Google’s analytics and what Kissmetrics can do for you.
Google only collects anonymous data connected with your e-commerce site or SaaS-based site. This is useful, for sure, but it doesn’t give you any helpful information on specific customers who buy your product or other products that you are competing with. Kissmetrics attaches all of the data that each customer who buys products or services from you into useful information about that individual customer or client.
Knowing very in-depth information about the people who buy from you and visit your site is incredibly useful to help your marketing and many other parts of your business. By digging deeper into your specific customers’ habits and needs, you can better understand who you are selling to and their needs.
Knowing more about this can help you better tailor your sales strategy, improve your sales, and potentially increase satisfaction among your clients.
Consider The Benefits Of In-Depth Analytics For You
It’s a competitive world out there, and having all of the tools you can to compete is a necessity in an information-driven world. Some analytics engines have price tags attached to them that keep them out of reach of smaller companies that are still gaining a foothold in the market of many diverse products and services. Kissmetrics prides itself in keeping the price tag affordable to a diverse number of business owners and helping smaller retailers and developers reach their sales goals through a wealth of valuable information that is easy to access and even easier to understand.
If you are looking for the edge in your area of expertise, consider trying a more concise and practical analytics provider. It is no longer too expensive to delve into the minds and hearts of your clients, and it is no longer a service that only huge companies can afford to use. Give Kissmetrics a try, and watch your own business flourish with the help of real-time data and the secrets to success it can reveal to you.
