SMS (short message service) marketing is a line of communication that allows people to reach their desired audiences through text messages. SMS marketing is a new way for businesses to keep their customers coming back for more. This marketing style entails a business sending an automated text message to a previous customer that may look like a discount, a price drop or information on an upcoming sale.
This is how businesses sift through the “ghost followers” and get down to the most loyal customers. Chances are you have received an automated message from a business at one point. Maybe you are a busy person, and you don’t remember how, but somewhere along the way, you got on the list to receive automated messages. Your busy schedule however absorbs much of your time, and the last thing you want is to be spammed by businesses.
The problem with the majority of SMS marketing systems is their automated, non-personal, text message spams. However, there is another way to keep on top of all of the discounts and upcoming sales without the stream of unwanted text messages flooding your phone.
Introducing Community
Community is the newest SMS marketing tool for influential leaders to communicate with their audiences, without the annoying spams or automations. Whether a business owner, a known musician, or a local clothing brand trying to reach an audience, they all need a way to connect. Now there is a way to do just that.
Reasons to Consider Community
If you are a business owner, you want your business to succeed. If you are a musician, you want to gain a following. If you are a new online leather goods store, you want to expand. The common factor of all of these is growth; they all need growth. There are many reasons to consider community. Community is effective, personal and truly unique.
Effective
What do you check more, your email or your texts? The answer is simple: your texts. Your texts are more easily accessible; therefore, whatever comes in through text is more likely to be seen. Think about it, when a text comes in, it shows up right away on your phone, allowing you to reply in seconds.
A study was done to compare text response to email response. It showed that 98% of text messages are opened in contrast to only 20% of emails. On top of that, text messages are highly attainable to nearly everyone. Considering that SMS marketing coming directly through texts, this is a highly effective form of marketing.
Personal
Imagine getting a personalized message directed to you from your favorite local coffee shop owner saying all of their coffee is half off. You would be more likely to show up to the shop and buy all of the cold brews that your heart desires. This is the power of a personalized SMS service, which is exactly what Community is designed for.
This personal form of communication means much more than getting spammed by robots because no one wants that.
Unique
You don’t have to be a business owner to participate in Community. You can be anything – with a message on your mind. You could be an artist planning a concert desiring an audience. You can send personalized messages detailing your upcoming show to your excited fans. With Community, you can let go of the fear of no one showing up.
Strategie
Maybe you want to take part in Community, but you need a strategy. To begin, have a goal in mind. Maybe you want your business to expand by 45% in a year. Or maybe as an artist, you want to gain 50,000 streams six months after your release date. Whatever the goal is, once you establish it, you can take steps towards achieving it.
Secondly, take action on the steps toward achieving the goal. This could be done by crafting a clear message to send to your audience and then picking a time to send it. Next, create incentives to keep your audience excited. This could look like a message entailing a promo code for a selected group of people.
The options are wide open for how each person chooses to use Community.
Why Choose Community?
You should choose Community and start implementing these strategies into your business because it is effective, personal, and unique. SMS marketing is the way to grow, and the best way to do it is through Community.
